is the process of computer programming, documenting, testing, and bug fixing involved in creating and maintaining applications and frameworks involved in a software release life cycle and resulting in a software product. The term refers to a process of writing and maintaining the source code, but in a broader sense of the term it includes all that is involved between the conception of the desired software through to the final manifestation of the software, ideally in a planned and structured process.
Therefore, software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.
Software can be developed for a variety of purposes, the three most common being to meet specific needs of a specific client/business (the case with custom software), to meet a perceived need of some set of potential users (the case with commercial and open source software), or for personal use (e.g. a scientist may write software to automate a mundane task). Embedded software development, that is, the development of embedded software such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product. System software underlies applications and the programming process itself, and is often developed separately.
The need for better quality control of the software development process has given rise to the discipline of software engineering, which aims to apply the systematic approach exemplified in the engineering paradigm to the process of software development.
Since their inception the popularity of mobile apps has grown at an impressive rate. As of June 2014 the estimated ownership of smart phones in the UK was 34.6 million, and that has grown at a steady rate and is expected that by 2017 the total ownership of smart phones will be 43.4 million. As a result of this mobile app development has become an important way for businesses to connect with their customers in an attractive way on a regular basis. Apps allow businesses to create direct sales channels with their customers and provide a direct link for communicating their business message more effectively.
At RKM we provide app creation and design services for any business. We use creative ideas coupled with your own business model to create an app perfect for your company. We pride ourselves with providing our clients personalised, secure, user friendly, creative and cost effective web apps, that allows them to meet the needs and wants of their customers better than their competitors.
RKM believes that cutting edge web design is absolutely crucial to succeeding online. With more and more people choosing online as a way to research, book and even pay for services it is important that your website, is up-to-date, easy to use, and responsive to all devices. At RKM we place huge significance on all of these. With the increase of users on android and Iphones having a website that is completely mobile responsive is something we feel is a requirement and include a mobile responsive theme with all our designs. We have designed a number of highly complex web site including e-commerce, hotel websites with fully integrated booking systems, and photo sharing and personalised product design websites.
Branding is important because it presents your companies identity to your customers and your potential customers in positive or negative way.
RK Marketing provides branding services for our customers who wish to make their brand go further or wish to rebrand their company entirely.
This includes the design of your company logo, slogan, websites, social networks, design of all advertising (radio adverts, newspapers, billboards, exhibition equipment etc.), branding of physical assets and mobile advertising etc.
Using a single company to carry out your branding is beneficial because it means the one identity is more easily managed across multiple marketing channels. This is better because it means your identity is displayed much more effectively to your target market.
In 2010 leaflet drops received the highest response of any advertising channel compared to email, television and newspaper advertising according to the British marketing survey. Leaflet drops guarantee to get your companies message directly to the door of your potential customer.
Even though some households block promotional advertising from reaching their door this means your company receives a better value for money service as your message only goes to households who wish to act on your promotion.
RK Marketing’s design services ensure our clients brand identity is represented over all content in a manner befitting their company. We also ensure the client’s message is communicated effectively for maximum ROI when distributed, for example using correct language when appealing to a certain demographic.
RK Marketing provide design, consultancy, and distribution services for our clients. We are able to design leaflets, pamphlets, brochures, and product catalogues. We are also able to design your desired “leaflet drop” from scratch or work from other content you may have and improve on it.
We also provide distribution and management services for our clients to so they have peace of mind when launching a new campaign. Finally our consultancy services are useful for clients who are not sure what they want with their printed content and need advice on what will work.
E-Mail marketing is a crucial direct marketing tool for any business. This is because it repeatedly reminds your customers and potential customers who you are and what you provide. This is crucial when your customer wants to make a call to action. They are more likely to use a company they have been in contact with instead of looking for a business they do not know.
E-Mail Marketing helps make that connection. We are able to create the perfect email marketing campaign to help you meet the needs and wants of your customers better than your competitors. This includes the design of your campaign template and A/B testing of your emails.
This ensures you have the most effective open rates for your email marketing campaigns and more people going to your business. We also insure our clients emails are readable and user friendly across different mobile platforms and remain effective when sent to different email servers. We also insure we cross reference your email marketing analytics with Google analytics and social analytics. This will display a clear picture of who your business is appealing to the most, so future campaigns can re-target existing customers and potential customers as effectively as possible.
At RK Marketing we practise ethical means of data collection when gathering data on your clients so they know they can trust your message when they receive your promotion etc.
SOCIAL MEDIA OPTIMIZATION
Social media is a great way to promote the products and services you provide, however, it is most beneficial when used to build relationships with your customers. It is also cost effective when trying to attract new customers due to low promotion costs and precise targeting of your desired customer segment. There are hundreds of different social media networks to choose from and each provides different benefits to your company. We are able to recommend the right social network(s) that best suit your business. We are able to manage multiple social media accounts for your business and interconnect each social media channel with each other and your website for maximum results. Depending on your budget we can also provide a choice of posting options for your chosen network(s) ranging from hourly, daily, weekly or monthly posts.
We recommend the more posts you provide the better your social network will perform. We have a proven track record in social media management and are able to keep in constant contact with your customers and build on the relationship between your customers. We are also able to include your social network into an existing marketing campaign to get your customers and potential customers interacting with your business.
Google Adwords PPc campaign Management
Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they're searching for your products or services.
Benefits of Google Adwords
Target your ads with Key words you want and that way attract high relevant targeted traffic
You can see what percentage you click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Complete Transparency, We’ll also provide you with detailed weekly and monthly reports
Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown. You can choose locations such as entire countries, areas within a country, cities, territories, or even a radius around a location.
Control your budget you can specify your budget so that it fits with your overall marketing strategy
Enhanced campaigns allow advertisers to target mobile device users.